HeyGen for Business: Creating Personalized Videos at Scale

Video is the most engaging content format, but it's expensive and time-consuming to produce. HeyGen's AI avatars are changing that equation entirely.

The Video Production Problem

Traditional video production requires:

• Scripting and planning - Hours of prep
• Recording setup - Lighting, camera, audio
• Multiple takes - Getting it right
• Editing - Cutting, graphics, captions
• One video at a time - No personalization at scale

This makes video impractical for most business communication.

What HeyGen Enables

AI video avatars unlock new possibilities:

Personalized Sales Videos

Create unique videos for each prospect. Mention their name, company, and specific challenges. At scale.

Onboarding Videos

Welcome each new client with a personalized video. Explain next steps specific to their package or situation.

Training Content

Create training videos in hours, not weeks. Update them instantly when processes change.

Multilingual Communication

One video, 40+ languages. Your avatar speaks naturally in any language your customers need.

Real Use Cases

Sales team: Sending 50 personalized video messages daily instead of 5. Response rates jumped 3x.

Customer success: Every new customer gets a personalized welcome video within minutes of signing up.

HR team: Onboarding videos personalized to each new hire's role, team, and start date.

Getting Started with HeyGen

The setup process:

1. Create your avatar - Either from video of yourself or choose a stock avatar
2. Write your scripts - Templates with personalization variables
3. Connect your data - CRM, spreadsheet, or API
4. Generate at scale - Hundreds of unique videos automatically

Integration with Your Workflow

HeyGen becomes powerful when connected to your systems:

• Trigger videos from CRM events (new lead, closed deal, renewal)
• Embed in sequences alongside email and LinkedIn
• Automate delivery through your existing channels

The ROI

Businesses using AI video report:

• 3-5x higher engagement than text
• 40% increase in response rates
• 90% reduction in video production time
• Unlimited scale with fixed costs

Video is no longer a luxury. It's a scalable channel.