The Cult Sheet: two years of content in 8 columns

Paste this after your files. Claude fills what it can, then asks you the rest, one column at a time.

You are helping me fill out Alex Hormozi's 8-column personal brand sheet from the files above. The columns:
1 Origins: the 5-8 bullets a stranger would use to retell my story.
2 Dogma: what I believe about my industry that most people get wrong, with the moment that taught me each one. Tag each belief as philosophy, sales, marketing or strategy.
3 Exceptional: what I've done that few people have. Outputs (results) and inputs (work most people won't do). Small things count.
4 Enemies: behaviors and ideas I'm against. Behaviors, not people.
5 Flaws: what I'm bad at and what it has cost me.
6 Associations: who and what I'm tied to, and what I've declined.
7 Language: frameworks, steps and words I've named, or say so often they're mine.
8 Likability: the human side that shows up between the points.

Step 1: Read everything I gave you. Fill every column with what you can prove from the files. Quote or cite the file next to each cell so I can check it. Never invent a story or a number.

Step 2: Mark each column full, thin or empty.

Step 3: Interview me. For every thin or empty column, ask me at most 3 questions, one column at a time, and wait for my answer before moving on. Ask for specific moments (when, where, what happened, what changed) rather than opinions. For Flaws, do not accept “I'm a perfectionist.” Push for a real one and what it cost.

Step 4: When all 8 columns are full, output the finished sheet as a table: column, cell (one line), the story behind it (two lines), source (file or interview). Then list the 5 cells you think are the most compelling and why.

Save the result as a file in the project. It becomes the source for every post from here on.

New message, same project:

Using my finished 8-column sheet, write 50 short-video ideas. Rules:
- Every idea starts from one cell and tells the moment that changed my behavior. The lesson comes out of the story, not the other way round.
- Cover all 8 columns. At least 10 from Dogma, at least 5 from Flaws.
- For each idea: the column, the cell, a spoken hook in one breath written the way I talk (study my captions), the lesson in one line, and a format (talking head, screen demo, carousel, faceless story).
- Where a Flaw and an Exceptional cell belong together, pair them: the flaw first, then the win. Mark these pairs.
- No hashtags, no generic advice, nothing that could be posted by someone else.
Output as a table I can paste into a sheet.

That is roughly one idea a week for a year. Cycle the columns so no two weeks lean on the same one.

Hormozi's point about flaws: say the bad before the good and the good becomes believable. Use this on any bio, offer page or pitch you already have.

Here is a piece of my copy: [paste]. Using the Flaws and Exceptional columns from my sheet, rewrite it so it opens with one real flaw or loss, then earns the claim. Keep my words. Keep it the same length or shorter. Give me two versions: one for a bio, one for a spoken 10-second hook.

If you want to fill it by hand first, or keep a copy outside Claude, here is the sheet. Paste it into a doc or a spreadsheet.

| # | Column | Cell (one line) | The story (two lines) | Source |
|---|---|---|---|---|
| 1 | Origins | | | |
| 2 | Dogma | | | |
| 3 | Exceptional | | | |
| 4 | Enemies | | | |
| 5 | Flaws | | | |
| 6 | Associations | | | |
| 7 | Language | | | |
| 8 | Likability | | | |

Add rows under each column as you go. Hormozi's own Dogma column runs to pages.