AI Video Examples: How Creators and Businesses Use AI Video
A library of AI video formats that work: founder avatars, faceless stories, mascots, AI characters, AI UGC and micro-dramas. Our own examples first, each with the playbook to make it, then real accounts sorted by format.
Five formats we make: founder avatar, faceless story, mascot, AI UGC and micro-drama.
Pick a format
| Format | What's on screen | Best for | Our example | How to make it |
|---|---|---|---|---|
| Founder avatar | An AI clone of your face and voice, from scripts you approve | Founders who should be the face but can't film every week | 22M+ combined Instagram views in 6 months | How We Built It and Your First AI Avatar in HeyGen |
| Faceless story | Words, objects and simple characters, no one on camera | Businesses with no face to put on camera | "Clone, I can't film today" | The Faceless Story Kit |
| Mascot | Your brand as a hero beating your customers' objections | One big myth or objection that stops buyers | The creatine myth-buster | The AI Mascot Playbook |
| AI character | A made-up person living your customer's problem, every episode | Making buyers feel seen | Dentist, realtor and gym concepts | The AI Character Brief |
| AI UGC | An AI presenter showing your product like a creator on their phone | Product demos, ad testing, volume | Lumi, a made-up serum brand | The AI UGC Playbook |
| Micro-drama | A short animated film with a cast and real dialogue | Telling your customer's story in under a minute | "The video I didn't film" | The AI Micro-Drama Playbook |
Our case study
How We Built It: 22M Views in 6 Months
One founder, one 30-minute recording session, and 22M+ combined views on Instagram in 6 months. The avatar handled production. Strategy and a consistent voice did the rest.
Examples from other accounts
| Account | Format | Industry | What they do | What to borrow |
|---|---|---|---|---|
| Rowan Cheung / The Rundown AI (YouTube, X) | Founder avatar | Founder-led media | Scales short-form content with less filming | The founder's insight, hooks, storytelling and editing create the value. The avatar supports production, it doesn't replace the point of view. |
| Roomvu | AI presenter | Real estate | Avatar content for agents | Match the topic and the next action to one specific industry. |
| healthdaily888 | AI presenter | Health | A recurring presenter across a niche topic | Keep the same presenter and topic structure so viewers know what to expect. |
| drhealthtips8 | AI presenter | Health | Short avatar explanations | Package one idea per video, fast and clear. |
| dresscodelab.co | AI UGC / commerce | Fashion | Outfit-formula videos linked to shopping | Connect useful product content to a place to buy. |
| Smilestudio (@smilestudio__ss) | Animated explainer | Dentist (1.5M followers) | A dentist who doesn't need to film every video: an AI-animated explainer with cartoon teeth fighting for space became her biggest video of the month, then she reposted it in other languages. Our breakdown | Answer a question patients already have, in a format you don't have to film. One strong explainer can be dubbed into new languages for new audiences. |
| Paramount Health (@health.paramount) | Faceless narrated clips | Health (es → US) | Spanish-narrated short clips targeted at a US health audience; one clip reached 1.5M plays | A few strong clips can carry a small account; target a language niche within a large market. |
| Bailey & the Bean (@thebaileytales) | AI characters, story series | Pets and family entertainment | An AI-generated Shih Tzu and a toddler in recurring, music-driven story episodes organized into seasons; 266K followers, and one suitcase episode drew 52K likes | The page never talks about itself. Stories pet owners recognize and laugh at earn the follow; one link in bio does the selling. |
These entries describe publicly visible formats. We haven't verified their results, and the health accounts are format references only, not an endorsement of their medical claims or credentials.
What the good ones have in common
Across every example that works, the AI is the least interesting part. What they share:
- One audience. Each account talks to one kind of viewer, not everyone.
- A recurring format. Viewers know what they'll get before they press play.
- A clear role for the AI. It presents, narrates or acts. The ideas, script and editing do the persuading.
- A next action. A product, a booking, a follow, or the next video.
Apply the lesson
For any example above, write down four things:
- Audience: who exactly is this for?
- Recurring format: what's the repeatable structure?
- The AI's role: presenter, narrator, character or hero?
- Next action: what should the viewer do after watching?
Then pick a format from the table at the top and follow its playbook. Study the topic, structure, pacing and distribution. Don't copy anyone's likeness, voice, claims or scripts.
Want this set up for your business?
We turn these workflows into working marketing and sales systems.